First-generation Bronco · model year 1968

1968 Ford Bronco

Specs · value · for sale · VIN · buyer's guide

Last roadster · last 289 · Lifeguard safety

1968 Ford Bronco, 289 V8, blue, Golden Super Cruise 2026-09-05. Photo: Xnatedawgx, CC BY-SA 4.0, via Wikimedia Commons. Show vehicles may be modified.

Looking at a 1968 Ford Bronco? Below are the quick specs, how to identify a 1968 and decode its VIN, the colors and options, an inspection checklist, and what 1968 Broncos are listed for right now. There were 16 listed on Autotrader Classics as of October 18, 2026, asking $45,000 to $189,000. A1968

1968 was the last year for the roadster and the 289 V8. It is also the first Bronco shaped by new federal safety rules. E R

Ford's 1968 brochure gives a 3,900-lb standard GVW. An optional 4,700-lb GVW package added a 3,300-lb rear axle with 11 x 1.75-in rear brakes and 1,280-lb rear springs. F68

The brochure quotes a 33.6 ft turning circle. F68

1968 Ford Bronco specs & quick facts

Bodies

Roadster, half-cab, wagon

H C

Engines

170 six, 105 hp (code F) / 289 V8, 200 hp (code N)

L E

Transmission

3-speed manual

E C

Transfer case

Dana 20, low 2.46:1

Front axle

Dana 30

C E

Rear axle

Ford 9-inch

C E

Front brakes

11x2 in drum

C E

Steering

Manual, 5.3 turns

C E

Wheelbase / turning

92 in / 33.6 ft (Ford, 1968)

H F68

Fuel tanks

14.5 + 11.5 aux gal

C E F70

Production

15,700 (Ford/EBR); 16,841 alternate

E P

Colors

VIN serial range

C00,001–D82,000

Roadsters built

212

How to identify a 1968 Ford Bronco

Year tells

Curved-end bumpers, side reflectors, and amber lower front markers per Hagerty. E H R
Large rectangular outside mirror replaces the round one. R
VIN plate on the driver kick panel from 1968 (EarlyBronco.org). O

Vs. 1967: 1967 had square-end bumpers, no side reflectors and an oil-bath air cleaner.

Vs. 1969: 1969 replaced the 289 with the 302, dropped the roadster and added amber parking lamps.

What changed for 1968

Curved-end bumpers and side marker reflectors immediately set the '68 apart. E R
A dry replaceable air filter replaced the oil bath, and free-running front hubs became standard. H
Lifeguard Design equipment: dual brakes with a warning light, 4-way flashers, an energy-absorbing dash pad, a day/night mirror and laminated glass. R
New recessed interior door handles and 'soft' window cranks. H E
Last year for the fold-down windshield latch. R

Reading the VIN

Format: series (U13 roadster, U14 pickup, U15 wagon), engine letter, plant letter (H Lorain, L Michigan Truck, R San Jose, S Allen Park), then the serial number. Example: U15SLAE0010. L
1968 serial range: C00,001–D82,000. L

1968 Ford Bronco options, packages & interior

A swing-away spare tire carrier was a new option. H C
Convenience package: cigarette lighter, map light and horn ring. R F70
The 1968 brochure lists Dana or Warn free-running front hubs and a steering-linkage shock absorber. F68

Interior

Most early Broncos had simple low-back front bucket seats and a basic rear bench, and utility U14 half-cabs often had a front bench. Wild Horses, a parts vendor, describes the factory seats as flat and unsupportive by modern standards. WHS
Interior kits, seats and dash parts for a 1968 are covered on our early Bronco parts page. WHP

1968 Ford Bronco colors

Hagerty counts 13 paint colors for 1968. H

Raven Black, Wimbledon White, Rangoon Red, Harbor Blue, Meadowlark Yellow, Pebble Beige, Lunar Green, Holly Green, Peacock Blue, Sky View Blue, Signal Flare Red, Chrome Yellow (roadster list). R

Buying a 1968 Ford Bronco: inspection checklist

Body: panel by panel

Rocker panels: a known rust area that often carries into the floor pans. SD
Floor pans: lift the carpet and check the seat mounts and footwells. SD H
Rear quarters and inner fenders: anywhere mud, water and salt collect. SD H
Inner door frames at the hinges, the firewall and inner fenders. SD
Tailgate bottom and roof seams: the panels most often named in buyer guides, though the sources cited here don't single them out. H
Tap suspect metal with a pick (a ping is good, a thud is rust) and use a magnet to find filler. SD
Half-cab bed floor, especially where it meets the cab. SD

Frame

Steering-box mount area on the frame: check for cracks, one of the most common failures. KC
From the rear bump stops back to the rear body mounts: rust collects under the rail. KC
Under the rear shock mounts: probe with a screwdriver. KC
Front and rear frame horns: check for bends, cracks or rust. KC
Body mount holes, especially under the pads. KC
Welds at suspension, engine mounts and crossmembers, and the drain holes. Rust can work from inside out, so a borescope helps. KE

VIN, data plate and numbers-matching

Match the frame stamp (passenger-side rail, below and behind the starter) to the plate and the title. O
Decode the VIN: series U13/U14/U15, then the engine letter, plant letter and serial. A 1968 serial should fall in C00,001–D82,000 (LMC). L
The engine letter must match what's under the hood if the seller claims an original engine (F = 170, N = 289). L
Door tags can be faked ('repro' tags have been sold for years). A Marti Report lists the factory options, paint, axle and build dates. M

Mechanical

Sixes and the 289/302 are simple and cheap to rebuild. Rebuilt 3-speed Toploaders were about $600 in 2021. H
Check the Dana 20 and its Bronco-specific front mount, and confirm the front axle type, which a seller may not know. H
Drum brakes all round: expect weak stopping without a conversion. C E

1968 Ford Bronco upgrades & swaps

Front disc brake conversion: widely called the first, non-negotiable safety upgrade. SX CB
Power steering conversion: arguably the most popular early Bronco upgrade. SX CB
2.5-in lift: the 'sweet spot' for 31–33-in tires. Replace all bushings (track bar, radius arm, C-bushings) at the same time. SX CB
EFI conversion on the original V8, or a Coyote 5.0 swap. Coyote installs usually need a 2–3-in body lift, a low-profile pan and a moved column, and most use a 6R80 automatic. SX TD TO
With big power: 31-spline 9-inch axles, an HD Dana 20 output or Atlas case, and a Dana 44 instead of the Dana 30. TO
Floor shift conversion off the column 3-speed, and a J-shifter upgrade, are owner favorites. CB

Roll bars were never a factory option on early Broncos. A family-style cage protects rear-seat passengers and gives a mount for the rear belts. WHR

1968 Ford Bronco parts compatibility

System	1968	Source
Front axle	Dana 30 (1966–70)	C E
Rear axle	Ford 9-inch (all years). 1977 has an HD housing; big-power builds move to 31-spline.	E TO
Transfer case	Dana 20 with a Bronco-specific front mount (not interchangeable with other Dana 20s)	H
Front brakes	Drum, shared 1966–75	C E
Steering linkage	T-style 1966–75	C
Fuel tank/sender	Year-specific capacities (see quick facts); order by year	C E
Rear shocks	Rearward eye mount (1967–77)	E R

Shopping for parts? See early Bronco parts and the vendor directory.

Restoring a 1968 Ford Bronco

Start with the frame: check the steering-box mount for cracks, the rails from the rear bump stops to the body mounts, and under the body-mount pads. KC
Rust can work from the inside out, so check the welds and drain holes with a borescope. KE
Body: the rockers often rot into the floor pans, and the inner door frames, firewall and inner fenders are next. Complete steel body tub kits are sold for 1966–77 trucks. SD WHB
Do one area at a time, buy complete kits rather than piecemeal parts, and plan upgrades such as discs and power steering into the restoration. CB

How the 1968 compares with other early Broncos

Year	Bodies	Engines	Front axle	Front brakes	Transmission	Built (two counts)	Avg ask (listings)
1966	Roadster, half-cab, wagon	170 six / 289 V8	Dana 30	Drum	3-spd manual	18,200 / 23,776	$80,428 (9)
1967	Roadster, half-cab, wagon	170 six / 289 V8	Dana 30	Drum	3-spd manual	16,100 / 14,230	$109,700 (11)
1968	Roadster, half-cab, wagon	170 six / 289 V8	Dana 30	Drum	3-spd manual	15,700 / 16,841	$106,327 (16)
1969	Half-cab, wagon	170 six / 302 V8	Dana 30	Drum	3-spd manual	19,200 / 20,956	$91,590 (26)
1970	Half-cab, wagon	170 six / 302 V8	Dana 30	Drum	3-spd manual	18,500 / 18,450	$105,775 (22)
1971	Half-cab, wagon	170 six / 302 V8	Dana 44	Drum	3-spd manual	18,700 / 19,784	$90,324 (18)
1972	Half-cab, wagon	170 six / 302 V8	Dana 44	Drum	3-spd manual	18,300 / 21,115	$119,187 (23)
1973	Wagon	200 six / 302 V8	Dana 44	Drum	3-spd or C4 auto	26,300 / 21,894	$101,057 (31)
1974	Wagon	200 six / 302 V8	Dana 44	Drum	3-spd or C4 auto	21,400 / 25,824	$79,862 (19)
1975	Wagon	302 V8	Dana 44	Drum	3-spd or C4 auto	13,200 / 13,125	no summary (6)
1976	Wagon	302 V8	Dana 44	Disc	3-spd or C4 auto	14,500 / 15,256	$105,605 (15)
1977	Wagon	302 V8	Dana 44	Disc	3-spd or C4 auto	30,700 / 14,546	$86,452 (25)

Specs H C E L. Production: Ford/EBR series and the EarlyBroncoAds series, which disagree E P. Asking prices from Autotrader Classics, October 18, 2026 A1966 A1967 A1968 A1969 A1970 A1971 A1972 A1973 A1974 A1975 A1976 A1977, are asking prices, not sales.

1968 Ford Bronco for sale: what to pay & where to find one

Listings16

Lowest ask$45,000

Average ask$106,327

Highest ask$189,000

Autotrader Classics showed 16 1968 Broncos for sale, asking $45,000 to $189,000 (average $106,327), as of October 18, 2026. A1968 These are dealer and private asking prices, not sale prices, and the high end is usually a restomod.

What to pay

Price the truck by condition, using the Hagerty figures in 1968 Ford Bronco value below, not by the asking prices above.
Originality and dry metal drive price. Hagerty's analyst says truly original trucks, especially with original paint, command the most. K
For 1967–77 trucks, a Marti Report confirms the factory options before you pay an 'original' premium. M O

Where to find a 1968 Bronco

Classified marketplaces
Autotrader Classics 1968 Bronco listings A1968 and the CLASSIC.COM first-gen market CLS

Auctions
Bring a Trailer's Bronco page, which mixes generations, so filter to 1966–77. BAT

On Old Broncos
Early Broncos for sale and sell your Bronco. On-site listings are coming soon.

Clubs and forums
Members often sell to members. See our Bronco club directory.

Before you buy, run through the 1968 inspection checklist and decode the VIN. Never wire money or pay a deposit for a truck you haven't seen.

1968 Ford Bronco value & price

Hagerty, April 2021: median #2 (Excellent) value $53,650, with #4 (Fair) trucks $15,000–$22,000 depending on engine. H
Hagerty's generation breakdown: average #3 (Good) value $40,100, and near-perfect factory V8 trucks $80,000 or more. G
Hagerty's market analyst: 'they'd rust in the Sahara', so pay up for a truly dry truck. The most original examples, especially original paint, command the most. K
U13 roadsters are Hagerty's market analyst's top pick, and roadster values doubled from 2016 to 2019. K H

Where sources disagree

Where our sources give different numbers, we show each value next to its source and say what evidence would settle it. Nothing below has been guessed.

More photos

1968 Ford Bronco Pickup in Wimbledon White, Front Right (St. Ignace 2023). Photo: Elise240SX, CC BY-SA 4.0, via Wikimedia Commons.

1968 Ford Bronco FAQ

When was the last Bronco roadster built?

The 1968 model year, with 212 built. R

Was 1968 the last year for the 289?

Yes. The 302 replaced it for 1969. E

Where are the VIN stamps on a 1968 Ford Bronco?

On the warranty plate (driver kick panel, per EarlyBronco.org) and stamped on the passenger-side frame rail near the starter. O

What engine does a 1968 Bronco have?

The 170 six (code F) or the 289 V8 (code N). L

Can I get factory build records for a 1968?

Yes. Marti Auto Works holds Ford's production database for 1967 onward. M

How much is a 1968 Ford Bronco worth?

Asking prices on Autotrader Classics ran $45,000 to $189,000 (average $106,327, 16 listings) on October 18, 2026. Those are asking prices, not sales. Hagerty's 2021 guide put the median Excellent early Bronco at $53,650. A1968 H

Where can I find a 1968 Ford Bronco for sale?

Autotrader Classics, the CLASSIC.COM first-gen market, Bring a Trailer auctions, club classifieds and our for-sale page. A1968 CLS BAT

Is a 1968 Bronco a 2-door or 4-door?

Two-door. Every factory early Bronco (roadster, half-cab or wagon) had two doors. Ford's first four-door Bronco came in 2021. W2

Does the top come off an early Bronco?

Yes. Ford's 1968 brochure says the wagon's upper body and the pickup's cab roof can be removed. F68

Did Ford build two-wheel-drive early Broncos?

No. Four-wheel drive was standard on every 1966–77 Bronco. W H

Keep exploring

1967 Ford BroncoPrevious year 1969 Ford BroncoNext year Buyer's guidePrices, checks, which year Early Broncos for saleWhat to pay, where to look Early Bronco partsSeats, frames, bumpers, kits VIN decoderWhere the VIN stamps are First-gen hubAll 1966–77 years Bronco historyEvery generation 2-door vs 4-doorWhich Broncos had four doors

Sources

All years